“Black Friday” SHOULD start THANKSGIVING NIGHT PERMANENTLY: CBS

The title of a CBS News article released on November 23, 2012 is “Black Friday creeps into (?) Thanksgiving permanently? (Web-site/URL: http://www.cbsnews.com/8301-201_162-57553829/black-friday-creeps-into-thanksgiving-permanently/?tag=socsh).

According to Rasheed Ali, “a college student in New York City who bought a 50-inch TV for $349 and a sewing machine for $50 when Target opened at 9 p.m. on Thanksgiving (November 22, 2012)”, “I ATE my turkey dinner and came right hereThen I’m going home and EATING MORE“. This guy must have a HUGE appetite because no one else is talking about food.

According to Jackie Fernandez, “a retail expert at the consulting firm Deloitte”, “It’s Black Thursday and Friday COMBINEDThis is going to be a new normal of how we shop“. Well, we must KEEP ADJUSTING TO “new normals” and “This (“combining Black Thursday and Friday”) certainly ISN’T a bad idea.

According to C. Britt Beemer, “chairman of America’s Research Group, a firm based in Charleston, S.C., “Every retailer wants to beat everyone elseShoppers LOVE ITobviously because of PRICE COMPETITIONAgain, as a side notethis would be the CHINESE HOUSEWIVES’ argument because we’re not consider the QUALITY of products.

“Toys R Us CEO Jerry Storch told CBS News’ correspondent Seth Doane (that) the calendar works in retailers’ favor this year (because) it’s THE LONGEST possible number of days between Thanksgiving and Christmas”. “This store is teeming with people who are EXCITED (?) to be here. It’s a CELEBRATORY (?) atmosphere. It’s also just AN INCREDIBLE SEA OF HUMANITY“. “excited”, “celebratory” and “an incredible sea of humanity” are the latest INTERPRETATIONS (Web-site/URL: https://www.youtube.com/watch?v=NgnAY_eXYbI). Alsoit’s only “an incredible sea of humanity” for retailers WHEN THEY’RE MAKING MONEY.

“Julie Hansen, a spokeswoman at Minneapolis’ Mall of America, the nation’s largest shopping center, reported that 30,000 shoppers showed up for the mall’s midnight opening, UP from 20,000 last year. “This was additional dollars”, which, again, is ALL retailers care about. This is the fundamental economic principle of profit maximization.

“Sam Chandler and his wife, Lori, were among the night owls. They started shopping at midnight on Thanksgiving (November 22, 2012). By the time they reached the Wal-Mart in Greenville, S.C. early Friday (November 23, 2012), they had already hit several stores, including Target and Best Buy”. “We’ve learned over the years, you have to stand in line early and pray” that what you want is in stock at a reasonable price.

“Target opened Thanksgiving evening (November 22, 2012). But shopper Carloyn Shinn went early Friday morning (November 23 2012) to kick-off the Black Friday “second shift. “We avoid theCRAZY lines“, which, of course  is a great idea. “We’re not the midnight people — we’re the 6:30 a.m. people, so we’re kind of BETWEEN the craziness of people knocking over people to get to the deals and the FUN“, an interesting INTERPRETATION indeed (Web-site/URL: https://www.youtube.com/watch?v=NgnAY_eXYbI).

“Stu and April Schatz of Rockland County, N.Y., went to the Garden State Plaza mall in Paramus, N.J., which didn’t open until 7 a.m. on Black Friday, because they didn’t want to deal with the crowds that show up late on Thanksgiving night (November 22, 2012)”. According to April Schatz, a teacher,  “It’s so much more CIVILIZED going in the morningWe wanted to ENJOY OUR EVENING” instead of PUSHING and SHOVINGAgainTHIS MAKES PERFECT SENSE.

According to retail analyst Dana Telsey,Retailers are adjusting to the dot com pressures by joining the fray. They are becoming successful dot com merchants investing more in their online websites (and) investing more in duplicating the experience of the store online”At least, people WON’T BE PUSHED OR SHOVED by shopping this way.

Finally, Craig Berman, a vice-president with Amazon.com, said they’re expecting their best year yet. “We’re entering a world of PERFECT INFORMATIONwhere customers have incredible amounts of information right at their fingertips – whether it is a smartphone or a tablet computer. The customers are able to go wherever they may be and check prices, sizes (and) availability”.

To concludelet’s return once again to the title: “Black Friday creeps into (?) Thanksgiving permanently?” This certainly WOULDN’T be a bad idea, assuming that most people would want to AVOID CHAOSSurely, the rush was A FACTOR in the ABC News article “Black Friday Violence: 2 Shot Outside Walmart, Scuffles Across U.S.” (Web-site/URL: http://abcnews.go.com/US/black-friday-violence-shot-florida-walmart-scuffles-us/story?id=17792650#.ULJFueSnJ0p). Surely, this incident could have been avoided if people shopped AT HOME/AT THEIR DESKS AT WORK, which is what “Cyber Monday” is all about.

 

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